Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). The following introduction was written by Pulizzi.
42 Small Business Content Marketing Ideas from Joe Pulizzi Feb 7, 2013 PR Newswire Announces the Finalists of 'The Earnies' Awards Program, Honoring Creativity in a New Earned Media Landscape
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers.
The event, titled Content Marketing World NYC, brought in a plethora of content marketers (and those seeking to become content marketers). It was also chaired by two content marketing industry elites: Joe Pulizzi and Robert Rose. The two co-authored one of the foremost books on the topic, along with other accomplishments.
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Top 100 Digital Conferences You Should Attend In 2019.
Joe Pulizzi – Founder, Content Marketing Institute.
Robert Rose (Founder, The Content Advisory)
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Meet the Team – Content Marketing Institute – Content Marketing World 2015 1. TEAM MEET THE 2. One of the things that surprised us most at Content Marketing World was our attendees’ interest in CMI’s story and
Joe Pulizzi and Robert Rose are two of the preeminent names in content marketing. A little over 10 years ago, Joe founded Content Marketing Institute , the content marketing industry’s most widely used how-to resource.
Robert Rose is the Founder and Chief Strategy Officer of The Content Advisory – the education and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation.